Telling our story, building our business, living our passion.
In a world completely saturated with small businesses, it’s so important to stand out. No matter how many people are doing what we are doing, no one is us. People don’t always buy what you are doing many times they buy why you do it. So if done correctly, our brand should make you feel something and be completely unique and a direct reflection of us.
As with naming our company we felt the right brand needed to also be engaging and not just with random design elements but elements that make you feel something – a mark that becomes the overall vibe of our company’s entire image. We wanted our brand to be engaging from the minute we introduced ourselves and handed out a business card.
Our old logo served us well for several years but it was time for a change when Jerry joined the company. We knew we didn’t want to “throw the whole thing out with the dishwater”, so we began the process of refining our logo. We kept the same font that we’ve grown to love, updated the color palette by bring in a neutral color as the primary color and making the same orange Pantone the accent color. We removed the decorative flourishes and combined our contact information.
Our goal has always been to use sustainable products whenever possible instead of new materials. It’s our way of creating something new out of old. Because of this passion we knew we wanted to continue using materials that would normally be thrown out to create our hand-stamped business cards but we wanted something a little more iconic for marking our company name. We believe in prioritizing the focal points and we knew the uniqueness of our name deserved a unique process and that’s when the idea of a custom branding iron fell right into place. Keeping consistent with the red rubber stamp only to redesign how we communicated our contact information by combining our names as Jerry + Vicki Newsom.
You may be wondering how this relates to you, our customers … it’s simply to demonstrate that our brand is built from a solid foundation. This is where we start with you too, getting to you, your story, your personalities. We start with your foundation, your story, and build from there.